It all started with a burger…
Alejandra Weston had a very special relationship with her late Grandmother. She was quite simply her idol and inspiration. A young widow and mother of seven, that had been left an unfinished motel by her late husband and had no option but to make it work… Independent and hardworking, she would wake up at 4am every morning making a point to dress up for herself to feel good and she’d attack the day. After finishing work every night after midnight she would reward herself (and anyone that had helped her) with a fast food meal, her craving… a cheeseburger, fries and strawberry milkshake! Those late night burger meals became a tradition in the family, turning into cherished nights, enjoying each other’s company and talking about life. To celebrate these precious moments and in honor of Alejandra’s empowered Grandmother, who was quite simply the best version of family, the Diamond Cheeseburger was created.
Today we believe the jewelry industry has lost it’s way, with many companies focusing too much attention on the biggest most outrageous design or the size of the bling on the ring, that’s why Ale Weston is on a mission, to bring back the traditional true meaning behind jewelry… The story.