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OUR STORY

OUR BRAND

Ale Weston was born in Los Angeles, California with one ultimate goal, to make the ordinary jewelry shopping experience, extraordinary! We give you, the power to tell your story, by creating unique, customizable jewelry for you to treasure.

Our fine and semi fine jewelry pieces are expertly designed and curated to mix, match and layer everyday. Add your personal touch to make them one of a kind and create meaningful jewelry and together we’ll create precious memories that last forever.

Founded on the belief that life is a gift, at Ale Weston we celebrate life every day. We celebrate diversity, milestones, stories, loved ones, arts and culture.  

Ale Weston’s jewelry is more than an accessory, it is a celebration.

 

 

OUR FOUNDER & DESIGNER

Our founder and designer Alejandra (”Ale” pronounced ”Ally”) Weston has always been obsessed with jewelry. Growing up she was drawn to her Grandmother’s extensive jewelry collection (all kinds, from fine to fashion, that she had collected through the years, from her travels around the world) but mostly she was touched by the personal stories behind each piece and fascinated by their craftmanship including the beauty of their stones.

It wasn’t a surprise when in Los Angeles, California, after finishing her BA in marketing, Alejandra discovered the art of Lost Wax Casting and fell in love with making jewelry. She started hand sculpting jewelry designs in wax and casting them into precious metals to create one of a kind special pieces. Soon after, while wearing her own designs, people started to ask her to create pieces for them and the brand was born.

Today, Ale Weston’s jewelry is handcrafted by master jewelers that share her passion for unique detail, quality and innovation. Alejandra’s designs are created with love for the modern woman who likes the finer things in life, sprinkled with the unexpected.

“There is nothing as timeless, as a piece of jewelry with your own story. ” - A.W.

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